ItiMaker

Editorial Policy

Our editorial process keeps every guide useful, honest, and current. This page explains how we research, write, review, and correct our content.

Content Review Workflow

Every guide passes through a multi-stage review before publication.

  1. 1

    Topic Selection

    We select topics based on traveler demand, seasonal relevance, and coverage gaps — not affiliate revenue potential.

  2. 2

    Research & Drafting

    Drafts are built from primary sources, on-the-ground notes, and cross-referenced with official tourism data and direct operator information.

  3. 3

    Editorial Review

    A section editor reviews the draft for factual accuracy, structure, clarity, and alignment with our style guide.

  4. 4

    Fact-Check Pass

    Claims that affect traveler decisions (prices, opening hours, transport times) are verified against at least one authoritative source.

  5. 5

    Publication & Monitoring

    After publishing, we monitor reader feedback and ranking signals to identify pages needing revision.

Source Verification

We distinguish primary sources (official tourism boards, direct operator websites, on-site visits), secondary sources (reputable publications with named authors and editorial standards), and tertiary sources (aggregators and user-generated content). Recommendations are grounded in the first two tiers.

Primary sources

Tourism boards, direct operator pricing pages, official event calendars, on-site photography and receipts

Secondary sources

Established travel publications with named authors and editorial standards, peer-reviewed academic work on the destination

Tertiary sources

User review aggregators, community forums, unverified social media — used only for qualitative context, never for factual claims

Update Cadence

Travel information decays quickly. We refresh content on a tiered schedule based on how time-sensitive the details are.

Volatility TierReview FrequencyExamples
High-volatilityEvery 2-3 monthsPricing, schedules, transit routes, opening hours, seasonal events
Medium-volatilityEvery 6 monthsTop attractions, neighborhood guides, restaurant picks, nightlife
Low-volatilityAnnuallyCultural context, historical background, geographic overviews, packing advice

Corrections & Feedback

If you find an error, email our editorial team. We verify, correct, and — when the correction affects a traveler decision — update the article's lastUpdated timestamp and add a brief note at the bottom of the page. We do not silently rewrite content.

hello@itimaker.com

AI Tool Disclosure

We use AI for drafting assistance, research synthesis, and grammar checking. Every published guide is reviewed and edited by a human editor who is responsible for its factual accuracy, tone, and recommendations. No article is published without human review. The itinerary planner itself is AI-powered, and we disclose this clearly in the product UI.

Affiliate Disclosure

Some guides contain affiliate links to tour operators and booking platforms. When you book through these links, we may receive a small commission at no additional cost to you. Affiliate relationships never influence which providers we recommend — rankings are based on usefulness, reliability, and traveler fit. Affiliate links are disclosed inline where they appear.

Questions about our editorial process? Contact our team.